GMAC Financial Services announced that it has selected a marketing team led by BBH New York as its new global marketing agency of record. The decision follows a comprehensive agency selection process, as GMAC plans to strengthen its customer relationships and build its business in key markets around the world.
During, perhaps, one of the most arduous periods in his life, Kevin Burns held three full-time positions: by day, a sales rep for Wells Fargo in Des Moines; by night, a business and marketing undergraduate student at William Penn University and by every other spare minute during his waking hours, a professional mixed martial artist.
Zurich, one of the world's largest property-casualty insurance companies, announced today that John Parker has joined its North America Commercial business division as chief marketing officer.
There is perhaps no better example of the democratization of wine marketing than Gary Vaynerchuk. His almost-daily, 25-minute video rants about the subject, Wine Library TV, boast 60,000 viewers, who post an astonishing 300 to 500 comments per episode.
Are you one of the savvy marketers who's discovered the power of using mobile marketing campaigns to communicate with customers on a more direct and personal level?

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