Learn To Walk In THEIR Shoes If You Want To Sell More Of Yourself, Your Dreams And Vision And Your Products & Services

Fragamentation In Niche Sports Proves To Be A Killer…

Speaking with one voice, whether it is to a business partner, the media, or to fans is always important, especially in the alphabet soup of niche or second tier sports. W ith the limited dollars and eyeballs available for the casual fan, splitting the marketplace with alphabet soup of organizations usually leads to confusion and can ultimately drive partners on to a platform which is much more simple to understand. The latest example of split markets being a killer is in indoor soccer, whic

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Compassion Drives Brand Fans

**Image Pier Madonia for the International Red Cross** One topic that I have written about extensively in this blog is consumer relationships with brands and, in special cases, Brands Worthy of a Weekend (BWOW). When I started writing about BWOW, it was still a relatively lofty bar – a brand for which you care so deeply that you would spend a weekend away from your family to connect with other people who feel the same way about this brand, learn more about the “inside” of the business, meet

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Endless Supply Of Music In Jacksons Vaults

NEW YORK – Michael Jackson had a mountain of unreleased recordings in the vault when he died — music that is almost certain to be packaged and repackaged for his fans in the years to come. The material includes unused tracks from studio sessions of some of Jackson’s best albums, as well as more recently recorded songs made with Senegalese R&B singer and producer Akon and Black Eyed Peas frontman will.i.am. “There are dozens and dozens of songs that did not end up on his albums,” said Tommy Motto

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Jackson’s Father Plugging Angered Fans

Michael Jackson’s father, who had an uneasy relationship with the superstar, angered fans Sunday when he appeared to make a commercial plug at his first appearance since his son’s death. Joe Jackson, the 79-year-old patriarch of the musical clan, made a surprise showing on the red carpet at the Black Entertainment Television awards, which had transformed into a remembrance for the pioneering King of Pop. During a live interview on CNN television, Jackson introduced an unidentified ma

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Clay Aiken Personifes ‘Life Lessons’

ROLE MODEL — Clay Aiken “walks the walk” as a successful entertainer committed to a myriad of charitable projects for children. Graphic by Amazing_CA, photo by toni7babe. Philosophy 101: Life Lessons Column Recalls Axioms of Clay Whatever doesn’t kill you really does make you stronger … Don’t take yourself so seriously. No one else does … The best is yet to come. How many times Clay Aiken fans have heard the singer or those close to him reiterate these axioms

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