Learn To Walk In THEIR Shoes If You Want To Sell More Of Yourself, Your Dreams And Vision And Your Products & Services

Liens de la semaine (weekly)

Open Innovation, or is Business War? The catchphrase of Henry Chesbrough’s work on innovation (a doctrine called “open innovation” and described in Open Innovation, 2003, and Open Business Models, 2006), is “not all the smart people work for you.” The key operational message that corporations seem to take away from it though, is “buy and sell intellectual property vigorously and throw some money at universities.” Somewhere along the way unfortunately, a sophisticated reconstruction of the log

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What is PLR and What Can it Do for Your Business?

by Wendy Wood If you’ve been doing internet marketing for any length of time at all, you’ve probably come across the term PLR (private label rights). So, what is PLR and how is it different from master resell rights (MRR) and other licenses? Do these differences even matter? PLR is a standard for licensing rights applying to intellectual property. This could be written content as well as audiovisual materials. The license allows you to use this content in any way you see fit once you’ve purc

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Do China And India Really Want Stronger Intellectual Property?

Over the past few months, I have been researching the role that intellectual property plays in China and India, with specific attention to the frequent calls for increased protection in those countries. I believe that a careful and critical review of national goals, potential solutions and likely outcomes will, in fact, make intellectual property harmonization a disagreeable mechanism for bringing China and India to continued global prestige. This series, adapted from a recent paper , will firs

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Facebook Owns Your Business Data

Facebook’s next ad could feature your company’s intellectual property.

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‘Business method’ patents face tough test with Bilski ruling (BizJournals)

RALEIGH – Businesses in software, pharmaceuticals and other industries holding “business method” patents are scrambling to determine whether their intellectual property measures up to new standards set by a recent federal appeals court ruling.

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