6 email marketing mistakes and how to avoid them

While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of our staple marketing opportunities online - email marketing. Email marketing can be very cost-effective and productive when handled correctly. In fact, the majority of marketing executives say email, search marketing, and display ads are their company’s top performing advertising channels, It is quick to deploy, offers immediate and highly me