How to start a business that works

The most important thing I learned in business school is this:Most businesses fail.Not because the product wasn't any good (in many cases the product is amazing). They failed because not enough people knew about it. In other words, the marketing failed.In fact, 6 months with Seth Godin has made me realize that not only is marketing important, it's pretty much everything. Therefore, don't do what most entrepreneurs do: come up with a brilliant idea for a product, fall in love with it, and the