Marketing With Newsletters: is Your Client Newsletter Boring Your Customers to Death?

Are you making this dreadful newsletter marketing mistake? The typical client newsletter is one of the most mind-numbing, agonizingly boring pieces of mail ever sent to consumers. The main reason is that most companies think what they do is incredibly fascinating to their clients. So based on this false assumption, their newsletters cheerfully discuss the latest equipment purchase or the new back office operation and how Mary Sue has moved from Payroll to Marketing. While this might be rivetin