The affiliate model is the way forward for mobile and social media

Recently, there haven been two market developments in The Netherlands which are very interesting. The first one is that recently the Dutch social network Hyves announced the opening of their own online app store where they will offer both online and mobile apps. The app store will be supported by a payment system, so Hyves can sell paid applications as well. In many respects, they follow the great success Apple had with their iPhone App Store. And I can’t see why they would fail. The second