Trends in Youth Media

Paid Music’s Slippery Slope Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts ) And it’s not all Going Mobile It would be convenient for all to assume that lost spending in recorded music is being vacuumed up by the mobile industry. T